COME TOGETHER: THE BUSINESS WISDOM OF THE BEATLES
By Richard Courtney and George Cassidy
Even a potentially dry as dust subject as the study of business models can be enlivened when the subject of the analysis is The Beatles, and under the sure hands of successful businessmen and uber-Beatles fans Richard Courtney and George Cassidy, both Nashville residents, this book certainly makes for a lively and enlightening read.
In a format of one hundred bite-sized chapters, liberally garnished with Beatle-speak and judicious use of lyric snippets, the authors engage in a helter-skelter ride that parallels the fabled and often documented career of the Fab Four from the viewpoint of a business model which must be viewed as one of the most successful of all time.
While acknowledging the sometimes random and happenstance nature of the legendary venture, the authors are able to draw lessons from all of it, and impart them to the reader in a style that is far from dryly academic, and conveys the breathless excitement that accompanied the timeless phenomenon that was The Beatles.
This volume should appeal to die-hard Beatles completists and up and comers alike.